by CDO Review Staff | Feb 18, 2019 | Market Research
As the giant Chinese economy begins to refocus on its consumer market, huge opportunities are opening up in the market research space. Nearly a fifth of the earth’s consumers are in China and a new range of mobile consumer insight methods are set to help capture that...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
Microsoft Excel has its flaws but it can still be a tremendously important marketing reporting tool. Excel is everywhere. Everyone knows how to use it. And with powerful add-ins, it can handle just about any job requiring data manipulation or creating charts without...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
New research reveals that when crowdsourcing an idea it may be more fruitful to pay attention not to the most popular response but to the most “surprisingly popular” answer. Wharton researchers still believe in the “wisdom of the crowd” but insist that the right sort...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
As a way of presenting data, top-box scoring is easy to understand especially for a non-technical audience. But top-box scoring is also a severely flawed measure that could lead users to poor decisions that are erroneously thought of as data-driven. Ken Faro and Elie...
by CDO Review Staff | Feb 18, 2019 | Market Research
The Information Commissioner’s Office (IC0), a United Kingdom regulatory agency, has imposed a six-year ban on Aaron Frederick Stalberg, a director of a market research and polling company that made hundreds of thousands of unregulated marketing calls every day. Find...
by CDO Review Staff | Feb 18, 2019 | Market Research
Facebook got called out publicly as its market research app Facebook Research VPN was blocked by Apple just before January ended. Apple said that Facebook was deliberately breaking the rules set down in Apples’ 2018 privacy policy change. Josh Constine elaborates on...
by CDO Review Staff | Feb 18, 2019 | Market Research
Market research budgets are expected to decline further in 2019 according to the quarterly Bellwether report commissioned by the Institute of Practitioners in Advertising (IPA). The survey is based on data gathered from roughly 300 marketing professionals based in the...
by CDO Review Staff | Feb 18, 2019 | Market Research, People
Kantar Media has picked Mark Inskip as the new CEO of its UK and Ireland businesses. Inskip will also join the Kantar Media Executive Committee. More on Inskip can be found in this report from NetImperative: Inskip joins from Kantar Consulting where he is the Chief...
by CDO Review Staff | Feb 18, 2019 | Market Research, People
US-based research provider Westat has hired Jeri Mulrow as its new Vice President and Director of Statistical Services. Mulrow steps in for David Morganstern who is leaving the company after 35 years. Mulrow will be at the head of Westat’s 80 statisticians whose...
by CDO Review Staff | Feb 15, 2019 | Market Research, People
The Custom Research Division of Wealth-X has now been snapped up by market research firm Savanta for an undisclosed amount. Jane Bainbridge provides more info on Savanta and its newest purchase in this post from Research Live: Previously known as Ledbury Research, the...
