by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
A combined effort from market research firm IRI and mobile market research company MFour is now collecting more verified and geo-located data that provides a deeper perspective and more actionable insights into the behavior of restaurant-goers. Here is an excerpt from...
by CDO Review Staff | Feb 18, 2019 | Market Research
As the giant Chinese economy begins to refocus on its consumer market, huge opportunities are opening up in the market research space. Nearly a fifth of the earth’s consumers are in China and a new range of mobile consumer insight methods are set to help capture that...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
Microsoft Excel has its flaws but it can still be a tremendously important marketing reporting tool. Excel is everywhere. Everyone knows how to use it. And with powerful add-ins, it can handle just about any job requiring data manipulation or creating charts without...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
New research reveals that when crowdsourcing an idea it may be more fruitful to pay attention not to the most popular response but to the most “surprisingly popular” answer. Wharton researchers still believe in the “wisdom of the crowd” but insist that the right sort...
by CDO Review Staff | Feb 18, 2019 | Market Research, Tools
As a way of presenting data, top-box scoring is easy to understand especially for a non-technical audience. But top-box scoring is also a severely flawed measure that could lead users to poor decisions that are erroneously thought of as data-driven. Ken Faro and Elie...
by CDO Review Staff | Feb 18, 2019 | Market Research
The Information Commissioner’s Office (IC0), a United Kingdom regulatory agency, has imposed a six-year ban on Aaron Frederick Stalberg, a director of a market research and polling company that made hundreds of thousands of unregulated marketing calls every day. Find...