User analytics platform leader Mixpanel has cut 90% off its Mixpanel Enterprise price for startups with less than 50 employees. It has also introduced a similar program for nonprofits wherein they can get up to 10,000 Monthly Tracked Users for free and an 80% discount from additional tracked users.
Mixpanel CEO Amir Movafaghi said that providing access to analytics resources will help startups and nonprofits grow faster by giving them the ability to make data-informed decisions.
Here is an excerpt from a PRNewswire report:
Startups and nonprofits have the opportunity to take advantage of the same industry-leading user analytics capabilities already employed by Mixpanel’s growing worldwide customer base of 26,000 companies, including Shutterfly, DocuSign, Lemonade, and Hinge.
“Building a product that customers can’t live without starts with a deep understanding of their needs,” said Amir Movafaghi, CEO of Mixpanel. “With access to Mixpanel’s most advanced features, startups can do complex behavioral analysis and collaborate across their teams to unlock faster growth.”
Nonprofits have the ability to tap into Mixpanel’s advanced analytics to answer complex questions about donor and constituent behavior and then use that knowledge to invest in the areas with the biggest potential impact for good.
