Maddie Armitage has been appointed as Chief Data Officer of Dentsu Aegis Network. She is to lead the firm’s data and analytics group which has been tasked with developing and improving products and services for clients.
More information on Armitage can be found in this report from Mediatel Newsline:
She joins from her position as head of digital products at mobile operator, EE, prior to which she led the digital transformation for British Gas.
She will report into Matthew Hook, chief strategy officer, UK & Ireland, who said: “The digital economy is yielding data that offers potentially huge value. This makes excellence in the way data is handled and aligned with their overall business strategy vital for businesses for the future.
“Maddie has an innate understanding of how to embed it deep in the DNA of business and I look forward to seeing our clients reap the benefits.”
