ContentSquare, an AI and predictive analytics startup, attracted $59 million in Series C funding in January 2019 led by French private equity firm Eurazeo.
ContentSquare applies AI techniques in analyzing customer experience, which gives the firm the unique ability to tell its client companies not just whether they are gaining or losing customers online but why those customers are being gained or lost.
More on ContentSquare from this report published in Netimperative:
This new capital will help ContentSquare increase research and development, focused on AI and predictive analytics, and continue to expand its business across EMEA and America. All the previous investors in the company, including Highland Europe, also participated in the round.
“Now more than ever, enterprises understand that improving the digital customer experience is a matter of great importance,” said Jonathan Cherki, Founder and CEO of ContentSquare. “With this new funding we are accelerating the development of our solution, leveraging deeper analytics to expand our insights and make them smarter. Online and offline, this will provide retailers and brands with a larger return on investment and help them to identify business opportunities, in addition to driving the new, decision-based era of digital experiences to our customers – a critical factor in today’s ultra-competitive digital landscape.”
By tracking customer behavior through billions of digital touch and mouse movements, ContentSquare transforms this knowledge into profitable actions that increase engagement, reduce operational costs and maximize conversion rates. Used by digital, content, product, analytics, acquisition, IT and UX teams, ContentSquare is pioneering the digital transformation evolution for major global brands. Currently, ContentSquare works with a roster of top companies in retail, luxury, travel, hospitality, automotive, finance insurance space, including the global major brands like Walmart, Samsung, Sephora, Tiffany, LVMH, Accorhotels, Avis, BNP Paribas, GoPro, Ikea, Nissan and more.
