Independent insurance agents across several US state can now rely on their own data-focused and analytics-driven startup called IntellAgent to access actionable business intelligence insights. IntellAgent was created by the Ohio Insurance Agents Association (OIA) to help independent insurance agents stay competitive against big insurance companies.

IntellAgent services will be available only in Ohio, Florida, Michigan, Illinois, North Carolina, Pennsylvania, Maryland, and Delaware this year but the OIA hopes to expand coverage by 2020.

More on IntellAgent from the OIA:

“The independent agency system has been overlooked and underutilized in a world driven by data analytics. That ends today. Through this collaborative effort, independent agents will have access to advanced data analytics resources and business intelligence to propel their businesses into the future,” states Jeff Smith, CEO of OIA. “Ultimately, these efforts will allow independent agents nationwide to improve the experience and guidance they provide to consumers.”

“We have built the largest warehouse of independent agent data in the country to help agents grow, make informed business decisions and compete in the ever-changing insurance marketplace. The benchmarks and insights that we can provide to agents are more relevant than the national benchmarks that are available today. Utilizing the data in a specific marketplace is much more meaningful to our agents and will allow them to make informed business decisions about the growth and future of their agencies,” states Carey Wallace, CEO of IntellAgents.

To date, Ohio Insurance Agents Association is joined by six additional investors, including the Florida Association of Insurance Agents, Independent Insurance Agents of Illinois, Massachusetts Association of Insurance Agents, Michigan Association of Insurance Agents, Insurance Agents & Brokers of Pennsylvania, Maryland and Delaware, and Independent Insurance Agents of North Carolina, to lead the effort in bringing data analytics insights to independent agents.