Data analytics firm Launchmetrics just closed a $50 million funding round this month.
BusinessofFashion reporter Victoria Berezhna writes:
“Led by Bpifrance, which has recently invested in PR firm DLX, followed by Seventure, Cipio Partners and Famille C, the minority stake will support the company’s projected growth from $25 million in revenue to $100 million in 2022. “What we want to achieve is build a solid software company but at the same time create an unrivalled data asset,” said Launchmetrics chief executive Michael Jaïs.
[…]
“Jaïs said that Launchmetrics would prioritise improving software capabilities, starting with its research on visual recognition algorithms to further aid in measuring media impact value, before looking to growth. “We want to get the best of data and make sure we provide the right insight to brands.”
