Predictive analytics firm IRI has a new executive vice president of Data and Innovation. Harvey Goldhersz, formerly CEO of GroupM Analytics, is now tasked with improving connections with IRI’s partners by using cutting edge developments in data and artificial intelligence.
Goldhersz appointment was published on BusinessWire:
“Harvey is a seasoned executive with a track record of using data-backed insights to help brands more effectively engage with their consumers,” said Nishat Mehta, president of the IRI Media Center of Excellence. “With the latest innovations in data and technology, and a shift in media toward being more consumer-friendly, there has never been a more exciting time in our industry, and we look forward to benefiting from Harvey’s expertise to help our clients capture new opportunities for growth.”
Goldhersz has more than two decades of experience working at the intersection of media and data. He most recently served as chief data officer and CEO of GroupM Analytics, where he was responsible for ensuring that clients and agencies were equipped with leading data and analytics capabilities to support insights, strategy and media investment decisions.
