Andrea Iorio, the man who grew Tinder’s market in Brazil from zero to the world’s second largest for his company will be the new CDO for L’Oreal Brazil.
Angelica Mari filed this report outlining Iorio’s goals in Forbes:
Priorities include maximizing e-commerce results for the professional division, while improving brand positioning and engagement with salon owners and hair professionals through digital channels, such as the firm’s beauty content portal. To develop these initiatives, Iorio’s intention is to also introduce a data-driven ecosystem, so that initiatives can be compared and based on metrics.
In addition, the CDO will lead an agenda of digital training for staff and supporting their development as the transformation progresses. “The expectation for the long-term is that L’Oréal will be able to have a seamless experience for all stages of the customer journey online and offline, so a fully integrated omnichannel experience,” Iorio added.
“However, we want teams to adopt a digital-first mentality and not separate offline initiatives from online, since that division is progressively disappearing.” Technologies Iorio believes will gain traction and might be applicable to his plan for L’Oréal’s professional division include artificial intelligence, Internet of Things and 3D printing.
