ALC, a specialist provider of first-party data solutions, has brought onboard Andy Johnson as Chief Data Officer (CDO). Johnson, a 22-year veteran in data-driven marketing, will be responsible for ALC’s data strategy, acquisition, and operations.
More on Andy Johnson in this report from PRNewswire:
In his new position, Johnson will develop ALC’s comprehensive data strategy to build on its first-party data expertise and add new data and processes to allow seamless expansion into digital media and grow existing markets. His role also includes overall management of data operations and delivery.
Before joining ALC, Johnson was most recently SVP of data and audience solutions for Acxiom/LiveRamp. Prior to Acxiom, he spent 16 years at Experian Marketing services in data solutions, acquisition and management roles. He started his data career developing strategic online alliances at Infogroup.
“Andy is a unique talent in our industry,” said CEO Rick Erwin. “In addition to being among the most knowledgeable experts in the collection and use of person-level data, he is also an exceptional leader who exemplifies the trustworthiness and data stewardship that is so critical in the new data economy.”
