A recent article polled numerous senior data professionals on how they created a data-driven culture in their organizations.

Respondents agreed that leaders need to answer a potentially difficult question: what do you want from your data?

From CIO Magazine:

Next, turn to the data itself, says Ben Rothke (benrothke), senior information security manager at Tapad. “To create a data-driven culture, a company must know exactly what they are collecting and what they want from their data,” he says.

Other Influencers agree:

“We need clean and unbiased data coming from multiple sources, and technology tools that can capture data and display it in easy-to-understand formats.” — Arsalan Khan (@ArsalanAKhan), blogger on business and digital transformation

“Leaders must create data policies for different stakeholders. In order to implement data policies, lots of prep work needs to happen, including data profiling, stakeholder identification and education, regulations to business process mappings, API-first development practices, and investments into programs that promote data quality through better data tooling and pipelines.” — Sarbjeet Johal (@sarbjeetjohal), cloud leadership consultant

“Start with aligning data to project outcomes on day 1, not as an afterthought. You do this by working with your stakeholders and teams to cull down the data to what’s business critical and can provide actionable information to move your business forward.” — Will Kelly (@willkelly ), technical marketing manager for a container security startup

Democratize the data

Once data is captured, cleaned, and aligned, it’s vital to put it into the hands of people who need it to do their jobs more effectively.

“Make the ultimate end user of the data a critical player in the strategy,” says Frank Cutitta (@fcutitta), CEO and founder of HealthTech Decisions Lab. “Far too often the user says, ‘if you had only asked me first…’.”