Just collecting data does not serve any useful purpose, says US Army CDO Tom Sasala. It is when this data is analyzed by skillful people and the insights are used to further the mission that it becomes extremely valuable.

Here is an excerpt from the report published in MeriTalk:

Sasala framed the data exploitation process in a pyramid. Organizations should approach data by first making it visible, then accessible, then clean and controlled, and then finally exploitable. Too often, teams want to be at the top of the pyramid, but they need to start at the bottom and take each step to reach the tip, Sasala said.

To tackle the steps in the pyramid, Sasala quoted former President Bill Clinton: “Solutions require concentration, effort, and knowledge.” In other words, Sasala said teams should spend time thinking about how data can be deployed to address their organization’s missions, find intelligent individuals and train them to become familiar with the functional domain, and then push forward with concentrated thinking.

With purposeful data management and fusion, big data can lead to more efficiency, and it can drive agencies and organizations forward in solving problems they face. For instance, Sasala said the Army once had a high wait time for $587,024 tank engines, which require $106 seals to be installed with them to function properly. Engine transmission failure rates rose when seal and engine supply weren’t synchronized, and only through data analysis later did the Army realize that the failure largely came from supply chain management complications.

“They looked back at the data and they said it’s a simple supply chain management problem,” Sasala said. “A $100 seal is causing us to replace a half-a-million-dollar transmission 30 percent more often than it had just mere months before hand. … This is a problem we could have seen, had we thought about it earlier.”