Fashion platform Farfetch has made big changes in this management team starting with the recruitment of Kshitij Kumar from rival Zalandoas the company’s first Chief Data Officer (CDO). Other new hires were Holli Rogers as Chief Brand Officer and Kelly Kowal as EVP of Farfetch Platform Solutions.
Barbara Santamaria filed this report for Fashion Network:
As chief data officer, Kshitij Kumar will drive forward the company’s efforts in AI and data science. He has lots of experience in the area, having served as vice president of data solutions at Zalando, where he was responsible for all central activities, artificial intelligence and data governance.
“The changes also speak to the rapid growth of Farfetch Platform Solutions in recent months, following the acquisition of CuriosityChina, our innovation partnership with Chanel and our agreement with Harrods to create an e-commerce offering for the department store,” said José Neves.