Data science startup AirPR has landed $8 million in Series C Funding bringing is total funds raised to $18 million overall. The funding round was led by Wildcat Ventures, Storm Ventures, Correlation Ventures, along with new investor, Pereg Ventures.
The San Francisco-based AirPR said it will use the funds raised to beef up its data science team and open sales offices in New York, Chicago, and London.
Sean Czarnecki filed this report in PRWeek:
AirPR CEO Dan Beltramo said his company will funnel R&D spend toward improving its base products. Beyond that, he said the company will invest in improving workflow solutions, applying new forms of analytics and data, and pursuing “automated insights”
“One of the things we hear from our customers is, ‘This data is great, the analytics are first class, but there’s so much. Can you have the AI make specific recommendations about activities we might pursue, which could be topic areas, distribution areas, competitive activity, and so forth?’” Beltramo said.
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AirPR’s Author Intelligence product has an “Amazon”-like function, suggesting new contacts based on those users have engaged with in the past, said Beltramo of what differentiates the product from others in the PR tech marketplace. Instead of focusing on contact information, Author Intelligence builds profiles of each of its contacts based on their past articles and social media activity, he added.
“Clients are saying that knowing who to talk to is the real problem, not just how to reach them,” Beltramo said. Like other PR tech companies, AirPR is trying to provide a platform that can service clients at every stage of a campaign, he said.
