Data visualization startup Ptmind has raised more than $10 million in a Series B funding round led by Aplus Capital to bring its total to nearly $30 million. Startups like Ptmind hope to cash in on the rising demand for data visualization tools that can help extract actionable business intelligence from massive piles of data.
Ptmind’s products are in use in companies like Microsoft, Nike, and Disney.
Here is an excerpt from Kyle Wiggers’ report on Ptmind for VentureBeat:
Ben Dolgoff, director of marketing and product for Ptmind subsidiary Datadeck, told VentureBeat in an email that the funds will be used to develop and expand Datadeck, one of Ptmind’s flagship products, with improved automation, team workflow, and machine learning-driven features. Ptmind also plans to expand its international workforce of 150 employees, particularly in Japan, Malaysia, and the U.S.
“The new funds will be used for the growth of our flagship product[s],” Dolgoff said. “We will improve the core technology and quickly expand to the U.S. market while at the same time continuing to grow our current sales functions and exposure in the Chinese and Japanese markets.”
Datadeck, in a nutshell, collates data from Slack, Facebook, Google Analytics, and more than 100 other sources within custom-built templates — cards — containing graphs and high-level usage summaries. The free base plan offers up to 50 cards and 5 data connections, while the 100-card, 10-connection premium plan starts at $39.
Ptengine — Ptmind’s other spotlight offering, which launched in 2014 — offers web page heatmaps and analytics that expose visitor behavior, plus campaign management tools that enable clients to track channels, conversions, revenue, and other metrics over time.
