Just five months after Coinbase poached Emilie Choi from LinkedIn, the cryptocurrency exchange startup has convinced senior LinkedIn exec Michael Li to become its new VP of data.

Coinbase has been on a hiring binge this year, drafting new VPs of finance, communications and engineering as well as a chief compliance officer.

Coindesk.com reported on Li’s hiring:

Li’s career to date has revolved around incorporating data into financial services, e-commerce and social networks, he wrote in the post. He believes that there are “endless possibilities” for using data in the cryptocurrency and blockchain space.

“I am thrilled by the opportunity to define and evolve the role data can play in a rapidly emerging space, combining an innovative mindset to solve new challenges with learnings from my past experience,” he said in a statement, adding:

“Data will be essential to empowering Coinbase’s mission, and core to company’s strategy to deliver the most trusted and easiest-to-use cryptocurrency products and services. I feel privileged to take on this challenging and rewarding new role to start the next chapter of my career.”