ING Chief Data Officer Christopher Bannocks believes that “every data problem is a people problem in disguise.” He adds that companies that focus only on technology and ignore people are making a very big mistake.
Peter James Thomas interviewed Bannocks on peterjamesthomas.com:
“In an increasingly digital world, the use of data is becoming widespread and the pace at which it is used is increasing daily, our compute power grows exponentially as does the availability of data. Given this, we need an ethical framework to help us make good decisions with our customers and stakeholders in mind. How do you ensure that decisions in your organization about how you use data are ethical? What are ethical decisions in your organization and what are the guiding principles? If this isn’t clear and communicated to help all staff make good decisions, or have good discussions there is a real danger that decisions may not be properly socialized before all angles are considered.
“Just meeting the bar of privacy regulation may not be enough, you can still meet that bar and do things that your customers may disagree with of find “creepy” so the correct thought needs to be applied and the organization engaged to ensure the correct conversations take place, and there is a place to go to discuss ethics.”
