AI is now powering attacks on companies and the most effective way to counter these attacks is to also employ AI to automate business threat prevention, detection, and response.
Ensighten’s Ian Wolley filed this report in Information Age:
Last year, 856 million malware variants were created according to the AV-TEST Institute. No amount of manpower can tackle breaches alone and with every type of attack prevented, hackers create new and more sophisticated ways to breach standard defenses. Implementing the right technology solutions is therefore essential if businesses want a fighting chance to prevent data leakage.
Thanks to AI’s ability to automate businesses’ threat prevention, detection and response, it has a significant role to play within a robust cyber security strategy. However, just as organizations are using AI for cyber security purposes, hackers are also using the same technology to test their own malware – the aim being to bypass even the most advanced strategies.
The way fraudsters are using AI can vary in sophistication. Mobile bot farms, for instance, can be found across thousands of devices and often appear “human like” – think click farms boosting up a brand’s social media likes. Teaching bots to appear human makes it more difficult for businesses to differentiate between real users and non-users.
With criminals automating attacks and improving evasion capabilities against detection systems, businesses need to fight back with the same standard of tech. The future lies in building personalized user models that detect any deviation from normal, or “good” behavior.