A mass of unclassified data is an unruly mess. It resists order and hampers the flow of usable information. Effective data governance cleans up the mess and makes sure that the data has integrity, availability, and usability both on–premises and on the cloud.

CDOs must remember that data is easier to clean up if the mess is not made in the first place.

Jitesh Ghai filed this report in ITProPortal:

The solution seems straightforward – pour all the data into a data lake and turn your data scientists and business analysts loose to instantly work their magic to discover fresh, actionable insights that will drive a more customized, personalized customer experience.

The core problem is that the abundant forms and amount of data are not instantly ready for use. The complexities associated with adequately preparing data for modern analytics exacerbate the problem, and the challenges increase as the data continues to grow at massive scale and real-time speed.

As a result, data scientists are spending too much time on data cleansing and preparation, after the fact, rather than value-added analysis and strategic decision-making. This situation is not sustainable.

Many organizations now realize that in their hurry and zeal to build a data lake, they actually created a “data swamp” worthy of a Swamp Thing comic book nightmare. Why? Because they overlooked a critical success factor – data governance, which brings together the people, policies, processes, and technology needed to transform a data swamp into a crystal-clear data lake that becomes a trusted and valuable business asset.


The role of a modern data lake is to be a single, trusted repository of historical and real-time information that drives smarter, faster decision-making across the enterprise. Data governance is critical for ensuring data is consistent, accurate, contextualized, accessible, and protected.

With a crystal-clear data lake, organizations are able to capitalize on their vast data to deliver innovative products and services, better serve customers, and create unprecedented business value in the digital era.